Before we dive deep into the topic of whether the bounce rate affects your google ranking or not, let’s get ourselves acquainted with the ‘Basics of Bounce Rate.’
What is a BOUNCE RATE?
In most understandable terms, we can define the bounce rate as the ‘Single-Page-Session’ that did not progress. By this, we mean the session that did not receive more than one request.
For Example, A user visits your website, scrolls the homepage down and exits.
In this case, the visitor is not accessing other links and is trying to know more about your website. It indicates that your website is not having search-intent satisfying, informative, unique and relevant content.
High Bounce Rate requires you to work on the quality of your content.
How is BOUNCE RATE calculated?
There is a specific way to calculate it:
Bounce Rate = Single Page Session (divided by) Total Number of Sessions.
How bad is it to have a ‘HIGH Bounce Rate’?
It depends on the following Situations:
Situation – 1
If ‘Total Time Spent By The Visitor on Your Website’ is one of the success-determining factors for your website, then having a high bounce rate is a terrible thing for your website.
For: If your homepage is the gateway to the rest of your sites like Checkout Process, Product Pages and News Articles, then having a ‘High Bounce Rate’ is the worst thing that can happen to your website.
Situation – 2
In this situation, we are talking about the ‘Single-Page-Sites’ like a BLOG. On such pages, we can only expect single-page sessions. So, it is entirely normal to have a ‘High Bounce Rate’ in such situations.
What is the Best Strategy to avoid the BOUNCE RATE?
The initial key thing which we all need to follow to avoid the Bounce Rate is to study the cause for the same.
How can we examine the BOUNCE RATE?
| Audience Overview Report | It provides the overall bounce rate report for your site. |
| Channel Report | It provides the bounce rate for each channel grouping. |
| All Traffic Report | This report helps to know the bounce rate for each source or medium. |
| All pages report | The all pages report helps you know the bounce rate for the individual pages. With ‘All-Pages-Report,’ it is possible for you to see whether:
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What if a particular channel is experiencing a HIGH BOUNCE RATE?
That case requires strategy analysis. You must watch your marketing efforts and figure out what did not work well.
For example, if users visit your site via display but are bouncing back, you must ensure that your ads are significantly relevant to the site content.
What if the problem is extensive?
| Find The Issues | |
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Then, it would help if you have a glance at your tracking code implementation to make sure that:
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Apart from that, re-evaluation of the overall site is needed, which includes everything from A to Z like:
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| Solutions | |
| 1. b | Use Optimization for different version testing for your sites to find the right design that encourages the users the most to engage. |
| 3. | Those who have the ‘Single-Page-Site’ must know about the Non-Interactive Elements. It will help them to know:
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Myths and Facts about BOUNCE RATE
| Myth | Fact |
| Bounce Rate is the ‘Google Ranking Factor.’
Elaboration: This myth says that the ‘Google Ranking Factor’ Bounce Rate affects the site’s ranking. If it is ‘High,’ it prevents the site from emerging on the Top. On the other hand, if it is ‘Low or Negligible,’ it makes the site rank on the Top. |
Bounce rate does not directly affect a website’s ranking. It may cause a significant effect on the following:
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Your Concern Must Be:
You have read various articles or blogs, which say that one of the paramount determining factors for the google ranking is: ‘Bounce Rate.’ But what if I provide you with evidence that it is not?
Evidence:
On June 12, 2020, Google’s Search Advocate, John Mueller, in the ‘Webster hangout,’ confirmed that Google does not use the BOUNCE RATE as the ranking factor.
So from now onwards, if somebody tells you that the site’s ranking is dependent on the Bounce Rate, then recommend them to read this article.
Wrap Up!
Bounce Rate does not affect your site’s ranking, but it is undoubtedly a metric to determine the engaging nature of your website content. High quality, unique and relevant, will lower your bounce rate.
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